At last we're seeing the promise of much reduced pricing that the Internet has always promised coming to fruition. We all know that delivery of digital
media via the internet eliminates a large part of the cost associated with off-line retailing. A CD costs you $15 but the artists are lucky
to get a tenth of that. The other 90% goes in things that have little to do with the thing you're buying - the music! The same is true of games.
It happens because an off-line retailer cannot sell a game at $50 if it's sold for $10 on-line. Because the majority of sales are still off-line
then a publisher will stick with the off-line price because it would otherwise destroy his majority off-line numbers.
But iPhone, iPad and Android apps have never had significant off-line sales and are priced to sell on-line - usually no more than $10. This is having
an impact and we're slowly seeing some games appearing at these price points.
With SaaP Online we tried the subscription route, but just like all other similar models it was only moderately successful. And so, with SaaP 2011,
we're joining the trend and biting the bullet and setting the price at $9.99 even though it's a far larger piece of software than any app.
SaaP 2011 is the entire game - club module, international module and club and international edit modules all in the one pack.
